Chapter 602 Retro Style
Chapter 602 Retro Style
After a few people frolicked for a while, Ruan Yu said seriously: "Now the design of the swimming team uniform is coming to an end, and we have to start preparing for the next season's new products."
The "Honeysuckle Vine" and "Pianigen" series already have a place in the clothing market, and the repurchase rate of consumers is relatively stable, but the growth curve of new customers is declining.
At the same time, many clothing companies have discovered that "urban beauty" style clothing can be profitable, and they have begun to design similar clothes, grabbing a lot of Ruan's market.
The most taboo thing for enterprises is to stand still and be complacent. If they cannot keep up with the pace of social development, they will be eliminated sooner or later.
Therefore, Ruan Yu decided to develop a new series.
She had this idea when she signed the contract with Mrs. Sun.
Ruan Yu knocked on the table with her index finger, pondered for a moment, and asked, "What do you think?"
"The response to the childhood snack series was very good before. Do you want to have a similar event again?" Wu Kai asked tentatively.
Jiang Wen nodded and agreed: "Secretary Wu is right, the residual heat of the childhood series is still there, why not use this residual heat to promote the new product?"
"No." Ruan Yu shook her head, "Too frequent activities like this will have a negative impact on the long-term development of the Ruan family."
Rare things are more expensive, and this kind of event can be held once a year at most.
"The Ruan family is famous for its ancient style, so it can develop its own characteristics." Song Huaijin reminded, "It just so happens that Mrs. Sun is a master of ancient style design."
Ruan Yu frowned, and said with some hesitation: "But in the Gufeng circle, there are already established brands. If Ruan wants to get involved in this business, it will take at least two years to do so."
"Idiot, you are imprisoned by your own thinking." Song Huaijin smiled lightly, looked at her head, and continued, "Who said you must make completely ancient clothes?"
Hearing this, Ruan Yu's eyes lit up, and she pouted angrily.
It's been three years of being pregnant and stupid, why didn't she think of this?
Nowadays, the acceptance of ancient style clothes is not high, and the clothes are too gorgeous and cumbersome, and many people are embarrassed to wear them out.Ruan can completely simplify it and approach it in the direction of ordinary clothing.
They can use ancient styles and elements to make modern clothing.
In short, it is——
"Retro!" Lu Qing said at the same time.
"Yes!" Ruan Yu said with a smile, "Speaking of which, the clothes that parents wore back then have become popular again."
While talking, the doorbell rang, and Mrs. Sun came in with her bag.
Seeing the clothes on her body, Ruan Yu's eyes lit up.
Mrs. Sun wore a tight-fitting short T sweater on the upper body, a lantern velvet baseball jacket on the outside, black flared pants underneath, and round-toed flat shoes on her feet.
This outfit gave Mrs. Sun a lively and beautiful atmosphere. At first glance, she looked like a girl in her early twenties.
And the embroidery on the chest of her short T sweater caught Ruan Yu's attention even more.
As a famous designer, Lu Qing immediately went up to meet him, and asked in surprise, "Hi, I have never seen a baseball uniform with this design, where did you buy it?"
Mrs. Sun smiled and said, "My parents bought this for me on my birthday. How about it? It's not bad!"
"Not only that, I thought it was some girl who just graduated." Ruan Yu enthusiastically took her arm, pointed at the embroidery, and said curiously, "Look at the appearance of this embroidery thread, it seems that it has just been embroidered."
"That's right, I'm about to tell you." Madam Sun took out an old book from her bag as she spoke, "The patterns on the clothes are selected from this book. Don't look at the pages. It’s broken, but it’s actually full of essence!”
When she saw the contents inside, Ruan Yu was stunned for a moment.
This is clearly an ancient book of the Ruan family.
Recalling what Mrs. Sun said before, she couldn't help but get excited, and asked quickly, "I remember you said before that you bought this book?"
"Actually, it was my disappointing son who brought him back from Country R."
It turned out that before the headquarters of TM Group moved to Hua Country, Sun Shao also went to Country R and wanted to discuss cooperation.During this period, he caught a man who behaved strangely. This ancient book was found in the man's bag.
After listening to her, Ruan Yu couldn't help frowning.
TM Group again?
Judging from the thickness of Gucci in his hand, Miyamoto divided the lower half into four parts and placed them separately. One part was in Gu Yanxi's hands, and two parts were found by her accidentally. What about the last part?
"What? You know this book?"
Ruan Yu nodded, "Well, this is an ancient book of the Ruan family, which was snatched away by someone with a heart."
However, now is not the time to talk about ancient books, Ruan Yu regained her senses and put her mind back on her work.
"Aunt Sun, this is the contract we drew up, take a look, is there anything that needs to be revised?"
Mrs. Sun took it, and seeing the dividends of the shares, she couldn't help but feel warm, and she shied away: "Xiaoyu, I really can't take this share."
She took the company's shares before doing anything for the Ruan family. If people found out, wouldn't she be dissatisfied with Ruan Yu?
Understanding her thoughts, Ruan Yu smiled, "Aunt Sun, I'm a businessman, and I won't trade at a loss. With this share, you can help Ruan's work wholeheartedly, can't you?"
After all, Young Master Sun also owns a clothing company, and the two are essentially competing.
Although the words were a little blunt, Mrs. Sun did not have any dissatisfaction. Instead, she smiled and accepted Ruan Yu's kindness.The balance in my heart also tilted towards Ruan Shi.
After signing the contract, Mrs. Sun officially became Ruan's Gufeng consultant.Ruan Yu and others informed the intended style of new products for the next season and asked her to make suggestions.
Mrs. Sun was born in the 60s and studied abroad, so she knows the fashion of that period very well.
When she learned that Ruan Shi was going to do a "vintage" theme, she suddenly smiled, "You are asking the right person, when I was young, I liked shopping for clothes or reading some fashion magazines the most."
"Oh? Say it." Ruan Yu listened attentively.
Mrs. Sun said: "Ancient clothing is the essence of Huaguo, but don't forget that there is another kind of clothing that can also represent Huaguo."
Hearing this, Ruan Yu thought for a few seconds, and immediately responded, "Cheongsam, Chinese tunic suit?"
"That's right!" Mrs. Sun nodded and continued, "Compared with Hanfu, cheongsam is more popular and can show your figure better."
Wu Kai pursed his lips and said hesitantly, "But the time to launch new products is in winter. As for the cheongsam, it's not easy to make a winter style."
This is a problem.
Several people were stumped, and after a moment of silence, Song Huaijin said in a deep voice, "Actually, the new product launch can be held half a month before the beginning of spring."
Because the Winter Games had just ended at that time, it was a free publicity for the new product, and it happened to be in the spring.
"But, I'm afraid of Gu Yanxi..." Ruan Yu hesitated.
The TM Group was eyeing her fiercely, and she dared not relax for a moment.
Song Huaijin looked indifferent, "Don't forget, there is another Song family who is on top of TM Group."
"That's right, Mr. Ruan, we don't have to rush like this." Wu Kai said with a relaxed expression, "With Mr. Song here, Gu Yanxi still dare not touch Mrs. Ruan."
Ruan Yu paused in her heart and couldn't help laughing.
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